VI system new upgrade "Zonsen wings" ushered in the evolution

Mr. Zuo Zonsen was the first entrepreneur to use his name as a company name and product trademark among Chinese motorcycle companies.

"Zonsen Wings" Evolution

Mr. Zuo Zonsen was the first entrepreneur to use his name as a company name and product trademark among Chinese motorcycle companies. He believes that naming companies and products after his own name is responsible for his own products. "If the products are not well done, everyone will scold Zonsen, that is scolding me".

The Zonsen LOGO engraved on the motorcycle is "a pair of wings", which is composed of the letters "Z" and "S" at the beginning of the pinyin of "Zonsen.

Plug in the rising wings, it means to fly. Today, many years later, the repair shop on the roadside has become a large group enterprise integrating research, development, manufacturing and sales. Zonsen has undoubtedly become a symbol, a spiritual symbol of pioneering and innovative, independent and self-reliant Chinese manufacturing enterprises, and a spiritual symbol of the continuous growth and growth of the private economy.

After 40 years of hard work, Zonsen has taken on a new look. At the beginning of the 2022 New Year, the Zonsen brand will launch a new VI image, and the "Zonsen Wings" will evolve and start again with a new image.

inheritance and innovation

Brand upgrading is the result of Zonsen Group's business evolution, transformation and upgrading.

The Zonsen brand VI upgrade, both heritage and innovation. The new VI image not only continues the core concept of "only fine, only new" and the original intention of creating dynamic beauty by science and technology, but also innovatively expresses more science and technology, multi-dimensional and dynamic, making the overall brand recognition stronger.

The biggest change is the English logo of LOGO. The original pinyin ZONGSHEN is changed to ZONSEN, which is more concise and atmospheric, and is more conducive to the internationalization of the brand in terms of pronunciation. At the same time, ZONSEN also avoids the similarities of pinyin and shows uniqueness. The design has made aesthetic corrections to the angle of inclination of each letter, and the font is clean, hearty and concise.

LOGO graphics are fine-tuned and optimized on the basis of the original "Zonsen Wing", which changes the problems of trivial and scattered graphics, incomplete vision and difficult standardization. After the upgrade, LOGO graphics are fragmented into whole, implying the gathering of scattered forces, representing unity, interconnection and symbiosis, and reflecting the corporate culture of co-construction and sharing.

Graphic LOGO and English LOGO are made of metal gray, with strong metal texture, strength, toughness and luster of metal, which brings strong expressive force, transmits vitality and vigor in cold and stern, and has a unique static aesthetic feeling. It reflects Zonsen's genes and heritage as a manufacturing enterprise, Zonsen's perception of standardization and precision in industrial civilization, and its pursuit and adherence to "perfection.

The text inherits the red tone and makes different color matching according to the usage scene. Red represents life, enthusiasm, hope and future; it means Zonsen is full of infinite hope, infinite future, and strong vitality.

Graphic, English and Chinese characters can be used not only in combination but also separately to meet the diversity of usage scenarios.

In short, the upgraded "Wings of Zonsen" is more contemporary, and will allow more people to understand Zonsen more intuitively with a simpler, lively and international image.

Building long-term brand competitiveness

Whether it is the Internet or the meta-universe, this is an era of "face value is justice", and the visual image that conforms to the brand culture is particularly important. Only the most clear, the most unified, the most personalized visual symbols and recognition system in order to attract the eye in the complex world, be quickly recognized.

Brand VI system is an intangible asset of an enterprise. A good corporate brand image can not only help enterprises to establish awareness and recognition in the market, but also bring good economic benefits to enterprises. Therefore, the establishment and improvement of Zonsen brand VI system, shaping the visual image of the enterprise, is the enterprise to establish the brand must do the basic work. From a long-term perspective, the implementation of ZonsenVI strategy is the top priority to enhance the competitiveness of corporate brands.

The Group's strategic transformation and the development of the times have given new connotations to Zonsen's culture and put forward higher requirements for Zonsen to implement its brand strategy. The official release of ZonsenVI new system marks a breakthrough step taken by Zonsen Group on the road of brand building. The brand strategy based on VI will effectively promote the transformation and upgrading of Zonsen, enhance the ability of international operation, and build long-term brand competitiveness.

Facing a broader market and more diversified users, the evolution of "Zonsen Wings" is an upgrade of the VI system and a brand transformation that Zonsen has given itself.