To shoulder the mission of industrial revitalization with a stronger role-China Motorcycle Chamber of Commerce brand work documentary.

In 2021, China's motorcycle production and sales will return to 20 million, the best level since 2014.

In 2021, China's motorcycle production and sales will return to 20 million, the best level since 2014.

Seven years, 20 million. Under the leadership of President Zuo Zonsen, China Motorcycle Chamber of Commerce has submitted a beautiful market sales answer for the industry.

All this is hard-won but natural.

"No matter how high the mountain is, if you climb up, you can always reach the top. No matter how long the road is, if you go down, you will surely reach it." Zuo Zonsen believes that China's motorcycle industry has experienced 70 years of development, created miracles, achieved brilliance, and experienced troughs. Now it has reached a new height. This is the result of the unremitting and joint efforts of generations of motorcyclists.

Party Building Makes Chamber of Commerce More Vitality

Zuo Zonsen himself was awarded "100 Outstanding Private Entrepreneurs in 40 Years of Reform and Opening-up". In 2021, the Zonsen Group Party Committee is the only national advanced grass-roots party organization in Chongqing's private enterprises that has been commended by the Central Committee of the Communist Party of China ".

As president of the China Motorcycle Chamber of Commerce, Zuo Zonsen attaches great importance to the party building work of the Chamber of Commerce.

According to reports, the China Motorcycle Chamber of Commerce attaches great importance to party building and has always put the party's absolute leadership over social organizations in the first place. Since 2023, the Chamber of Commerce has conscientiously implemented the spirit of the 20th National Congress of the Communist Party of China, adhered to the "three meetings and one lesson" system, organized monthly participation in the first joint party branch party member meeting, printed and distributed relevant documents of the 20th National Congress of the Party, and organized Secretariat staff to study. By strengthening theoretical study, guiding members to deeply study the party's line, principles, policies and various decision-making arrangements, constantly improve their political quality and working ability, enhance their ideals and beliefs, and enhance their awareness and spirit of serving the society, the government, and members.

At the beginning of the year, the Secretariat launched a special activity of "walking into member enterprises, feeling the development of the industry, and doing practical things for member enterprises". Everyone visited and visited the enterprises to experience the development of the industry, but also learned about the problems and difficulties faced by the development of the enterprise. enhance everyone's sense of responsibility. In the study, training and visit activities, the Chamber of Commerce and its member companies earnestly studied, deeply grasped, understood the spirit of the party's policies, used theory to guide practice, and guided the direction of the reform and development of the Chamber of Commerce.

"Actively carry out party building work to ensure that all work of the Chamber of Commerce strictly implements the party's principles and policies, and closely revolves around and serves the overall situation and central tasks of the party's work." Zuo Zonsen has a deep understanding of the party building work of the Chamber of Commerce.

Expanding the influence of the Chamber of Commerce with service quality and efficiency

"Chambers of Commerce play an active role in serving the development of enterprises, standardizing market order, carrying out industry self-discipline, and formulating industry standards." Liu Xudong, chairman of Jinan Qingqi Motorcycle Co., Ltd. (hereinafter referred to as "Jinan Qingqi"), as the person in charge of the initiating unit established by the Chamber of Commerce, knows that the influence of the industry chamber of commerce is beyond the reach of a single enterprise.

Jinan Qingqi was founded in 1956 and is the birthplace of China's first civilian motorcycle. It began to manufacture "Qingqi brand" motorcycles in 1964 and is the earliest motorcycle manufacturer in China.

Liu Xudong said that small-displacement motorcycles are usually a means of transportation and commuting. Although they do not have the characteristics of "luxury goods", it still requires a more complicated process to abolish the consumption tax on motorcycles. "With the appeal, coordination and efforts of the Chamber of Commerce, since December 1, 2014, China has canceled the consumption tax on motorcycles with a displacement of less than 250CC. Since July 1, 2019, the purchase tax on motorcycles with a displacement of less than 150cc has been exempted. In 2016, the Chamber of Commerce submitted a relevant report to the Foreign Trade Department of the Ministry of Commerce, striving for the highest export tax rebate rate of 17% for motorcycle engines and accessories."

In recent years, the Chamber of Commerce has been carrying out and calling for the extension (cancellation) of motorcycle scrapping years, communicating and investigating with the Ministry of Commerce and other relevant departments, and cooperating with relevant work. "The Chamber of Commerce is also calling on cities to lift bans and restrictions on motorcycles, improve the industry's marketing environment, standardize motor vehicle invoice management, and strive for policy support for the motorcycle industry." Liu Xudong said.

It is worth mentioning that in response to the issue of unequal import and export tariffs on motorcycles in the China-ASEAN Free Trade Area, the Chamber of Commerce has continuously reported to relevant departments and made appeals in recent years. The continuous appeal of the chamber of Commerce has been understood and supported by relevant departments, and a special work forum has been organized to understand the situation and discuss solutions. In the RCEP negotiations, the Ministry of Commerce argued for the Chinese motorcycle industry to win the reduction of motorcycle import tariffs in Indonesia and other markets, opening up space for the industry's next expansion of overseas markets.

The Chamber of Commerce's unremitting efforts to strive for a fair market policy for the development of the industry and its practice of constantly reflecting the demands of the industry have been recognized by the relevant departments and have been given a lecture as a typical case at the RCEP national training course held by the Ministry of Commerce in early 2021.

Leading industry transformation and upgrading for development

The Chamber of Commerce has never flinched because of the predicted work difficulties. Instead, it has paid more close attention to the relevant motorcycle ban regulations issued across the country, and sent a written letter to put forward industry opinions and suggestions as soon as possible.

In recent years, the Chamber of Commerce has successively communicated with relevant government departments and traffic control departments in Harbin, Beihai, Urumqi, Kunshan, Tianjin, Qinhuangdao, Shenzhen, Chaozhou Changsha, Shijiazhuang, Guangzhou and other places, sent letters and calls, and actively coordinated and put forward relevant opinions and suggestions. Unremitting efforts have achieved certain results. Qinhuangdao and other places have lifted or relaxed the relevant prohibitions, and motorcycles can run normally in urban areas.

As the chairman unit of the three-wheeled motorcycle branch of the China Motorcycle Chamber of Commerce, Huaihai Holding Group Co., Ltd. (hereinafter referred to as "Huaihai Holdings") has a marketing network in more than 100 countries and regions around the world, and its production and sales have remained the first in the industry for 14 consecutive years., Has more than 300 intellectual property patents.

"Huaihai Holdings uses its competitiveness and influence in the industry to conduct regular industry surveys to provide suggestions and services for the government to formulate motorcycle industry development plans, industrial policies, technical policies, laws and regulations, and industry reform and development directions. Follow up and study the implementation of technical and economic policies, trade policies, laws and regulations related to the development of the motorcycle industry, and organize relevant members to communicate with international counterpart industry organizations, promote the development of the industry." Huaihai Holdings Chairman An Jiwen said, for the development of the industry is duty-bound.

The Chamber of Commerce has also been adhering to the concept of "accelerating the formation of new quality productivity" and planning the development of the industry. New quality productivity is the basic driving force for high-quality economic development. Therefore, Zuo Zonsen is not afraid of big goals. On the contrary, he is afraid that his goals are small and he cannot lead motorcyclists across the country to stand at the height of the entire industry for better development.

In fact, the Chamber of Commerce is taking the lead in formulating a five-year strategic plan for the development of the motorcycle industry, leading the transformation and upgrading of the motorcycle industry with practical actions, and achieving high-quality development.

Creating a Motorcycle Culture with Chinese Characteristics

From September 15 to 18, 2023, the 21st China International Motorcycle Expo (hereinafter referred to as: China Motor Expo) sponsored by the chamber of Commerce was held in Chongqing. More than 70 brands and more than 1000 motorcycles were unveiled at the Expo. Electric and intelligent are also one of the biggest highlights of the Expo. New models, new technologies, trendy accessories and new experiences attract motorcycle friends from all over the country to clock in.

This exhibition will upgrade the online service system and offline theme scenes, bring scene-based presentation, diversified interaction and immersive experience to the national motorcycle friends, lead the new trend of leisure and entertainment in China's motorcycle industry, and further cultivate motorcycle culture with Chinese characteristics.

During the exhibition, through more than 30 interactive experience activities, holding "CIMA Knight" character selection, selecting industry spokesmen, discovering outstanding figures in major clubs, "riding together in Chongqing", "going to Chongqing for barbecue" and "selling by car owners" and other activities, we will guide the motorcycle friends to participate in the joint communication activities of the industry, plan a large displacement motorcycle friends interaction area, build a national motorcycle friends reception area, and form a motorcycle friends with motorcycle friends as the main body, online communication, offline exhibition sales as one of the new social scene.

Li Bin, executive vice president of the China Motorcycle Chamber of Commerce, said that after income reaches a certain level, people's pursuit of cars becomes no longer "urgent", and gradually transforms to a higher level of demand-leisure and entertainment, and motorcycles are just A tool for leisure and entertainment.

"In the past, some people said that motorcycles are a sunset industry, but I want to say that there is no sunset industry, only sunset enterprises, mainly to see whether this enterprise can keep up with the development of the times." Li Bin said that motorcycle companies are facing the process of transformation and upgrading. The development opportunities of the industry are in high-end leisure and entertainment motorcycle products, which may account for 80% of the industry's profits.

China Motor Expo is obviously not only a platform for motorcycle industry enterprises to display and promote, but also an annual gathering place for global motorcycle enthusiasts.

At the exhibition, member companies stand close to users, listen to users' voices, integrate into users' lives, and even allow users to participate in brand co-building. Every such exchange is a rare growth opportunity for member companies.

Such a shiny brand exhibition cannot be separated from the support of the Chamber of Commerce for the Expo. It is reported that Zuo Zonsen has been working hard to build the Chongqing International Motorcycle Expo into the world's first motorcycle industry exhibition in conjunction with the Chongqing Municipal Government and the entire industry.

The Chamber of Commerce has a long way to go, which is not only a job, but also a mission.

"In the era when the Internet and digital economy promote the rapid development of the industry, traditional industries and enterprises are facing huge opportunities and challenges." Zuo Zonsen said that motorcycle enterprises should shoulder the responsibility and obligation of revitalizing the industry and serving the society. They should continue to pay attention to the most cutting-edge, advanced, strategic and subversive technologies in the world's science and technology field, so as to find the direction of development and change. Big data, artificial intelligence, new generation information technology, additive manufacturing, high-end equipment, etc. can be well integrated with the motorcycle industry, promote the innovation and development of the motorcycle industry, and maintain the advanced and vitality of the industry.

"Member companies must adhere to the concept of green development, run the concept of green development through the entire upstream and downstream industry chain, use new products and new technologies to build a green motorcycle industry with high technology content, low resource consumption, and low environmental pollution, and develop a green manufacturing system Construction, increase the research and development of clean, low-consumption, lightweight smart products, and promote the green, high-quality and sustainable development of the motorcycle industry, to contribute to the national 'carbon peak, carbon neutral' target." Left Zonsen said.

(originally published in China Business Times on December 19, 2023)