Why are agricultural machinery hundreds cheaper? Zonsen Group Builds Chongqing's First Digital Supply Chain Platform to Serve Rural Revitalization

"These micro-tillers, why are you hundreds of dollars cheaper than when I visited the county two years ago?" On June 10, Bi Hui

"These micro-tillers, why are you hundreds of dollars cheaper than when I visited the county two years ago?" On June 10, Bi Hui, a villager from Gaofeng Town of Dianjiang County, came to the strong army car dealerage on the town street, and asked in surprise when he saw the price of agricultural machinery.

"In the past, it was sold on a commission basis. Now it is sold directly on the Internet platform. In the past, it sold 3,000 micro-tillers, but now it is directly sold to you." Car owner Liu Qiangjun cheerfully introduced. He just started the agricultural machinery business this year and sold 63 units in April, which is even more profitable than selling electric cars before.

Why not sell agricultural machinery in the past? Distribution level, thin profit is a problem. Other problems include: the category of agricultural machinery is miscellaneous, and the organization of supply of goods has to run several counties or even several provinces, which is very troublesome; Banks generally do not give loans to agricultural machinery to pledge goods, and the capital turnover is not open. Agricultural machinery maintenance network is not perfect, after-sales difficulties and so on.

"Now there is this' rural durable consumer goods online wholesale market '." Liu Qiangjun took out his mobile phone and demonstrated the operation to the reporter. The purchase, sale, maintenance and loan of agricultural machinery and electric vehicles can be done with one click.

Liu Qiangjun's "Rural Durable Consumer Goods Online Wholesale Market" is Chongqing's first rural revitalization Internet service platform for supply chains built by Zonsen Group. At present, the platform is providing digital services to 1000 township stores like Liu Qiangjun in the city and 7000 nationwide.

Ma Haodong, CEO of Chongqing Digital Gravity Network Technology under Zonsen, said that the biggest advantage of the platform is to integrate the resources of more than 200 rural durable consumer goods manufacturers in China and provide one-stop online procurement for township stores, thus simplifying the distribution system of manufacturers-provincial generation-city generation-district and county distributors-township stores into manufacturers-platforms-township stores, greatly reducing the purchase cost of rural users.

Through mergers and acquisitions to integrate the maintenance service resources of Zonsen's Zuo Shifu stores, the platform provides a mature and standardized after-sales system and a digital chain brand management system for all township stores, making the "difficult, chaotic and expensive" agricultural machinery market a history for many years.

At the same time, the platform also provides banks with financial application scenarios for rural operations and travel tools such as agricultural machinery. As long as businesses have inventory, they can successfully obtain loans with a monthly interest rate of 0.8, filling the gap in rural small and micro financial services.

Ma Haodong said that in recent years, the platform has deployed partners in many districts and counties in China to realize the "help to buy, help to sell and help to manage" agricultural machinery and electric vehicles. Many original county-level dealers have been upgraded to platform partners, and sales, Revenue and profits have doubled overall.

After Hu Huilan of Dianjiang joined the platform this year, the sales volume and income of agricultural machinery increased five times year on year. Now, with the empowerment of the platform, she has started a new business.

"We revitalize our resources and carry out rural land trusteeship services." Hu Huilan said that she had already contracted 1500 mu of land in Dianjiang, using the agricultural machinery in stock and organizing machine operators to carry out late pomelo cultivation. At the same time, it also provides the function of agricultural machinery sharing, and provides agricultural machinery rental and agricultural outsourcing services for farmers.

Recently, the above-mentioned platforms are introducing equity investment in Banan District's state-owned platform to enter the large-scale development of the national market, and have more public service platform attributes. In addition, according to the relevant person in charge of Banan district government, several gravity network technology is one of the core businesses in the humi industrial internet that Banan district government focuses on supporting.

Ma Haodong revealed that in addition to providing services at the supply chain end and expanding the supply categories to seeds, fertilizers, pesticides and other fields, the platform is also building an upward channel for agricultural products to promote the construction of digital villages, which will develop into a comprehensive Internet platform for rural revitalization in the future.

The company plans to link 1 million township stores across the country through the platform in the future to achieve "digital empowerment, one town, one store".