18

2023

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11

Don't be confused and seek change

Author:


November 18 is the Zonsen41 birthday. From a person's ideal to the persistence of a group of people, from the struggle of a repair

November 18 is the Zonsen41 birthday. From a person's ideal to the persistence of a group of people, from the struggle of a repair shop to the expedition of a group, Zonsen has gone through a full 41 years and entered the "year of no confusion" often referred to by the Chinese ".

Why does Zonsen say "not confused"? It is reflected in the following six aspects:

  Mission is not confusedAdhering to the mission of "the enabler of stock optimization and the leader of incremental breakthrough", aiming at the stock market optimization, this big article will dig out more incremental breakthrough opportunities for Zonsen's business development and the economic development of local governments, especially the development of advantageous industries. This corporate mission is consistent and constant at Zonsen.

  Strategy is not confusedMaintain strategic determination, focus on the main business, return to nuclear focus. Zonsen builds two growth curves around new quality productivity based on new industrialization. The first growth curve is a "small and medium-sized power system" industry cluster driven by hard technology, and the second growth curve is an "industrial Internet" industry cluster with scene empowerment as a starting point. Such a strategic layout in Zonsen consistent, always unchanged.

  Culture is not confusedAdhering to the original intention of "China Dragon Zonsen Dream", following the corporate philosophy of "to the vast and the subtle", adhering to the values of "only the essence, only the truth and the new", and realizing the vision of "a century of vitality of global influence", this corporate culture has been consistent and unchanged in Zonsen.

  Technology is not confusedAdhere to technology-driven, strengthen technological innovation, focus on the integration of power technology, especially based on new energy in the manufacturing field, and focus on the trinity of IT (information technology) OT (manufacturing technology) DT (data technology) in the industrial Internet field, and continue to build us Core competitiveness. Such innovation leads in Zonsen consistently and always.

  Value is not confusedAll value-oriented, only for the society to create value, only for customers to create value, only for shareholders and employees to create value, such value adhere to Zonsen consistent, always unchanged.

  Responsibility is not confusedAdhere to the responsibilities and responsibilities that a large enterprise should have, lead by party building, speak for the industry, fulfill social responsibilities, and protect the ecological environment. Such corporate responsibilities are consistent and unchanged in Zonsen.

In such an uncertain era, we must remain so. This is the same way that Zonsen will always adhere to in the future. We must meet the new opportunities and uncertainties of the next 40 years with such certainty.

However, Zonsen still needs to be excellent in skills after being clear, especially to adjust our coping skills dynamically according to the changes of the general trend in time. Such active changes include:

  mode changeIn today's era, many business opportunities require complex system construction. Zonsen needs to implement a business model shift from selling products to selling solutions to provide customers with system solutions, and system solutions with insights. We need to continuously improve our ability to conduct demand insights and trend research into the market, as well as our ability to implement system integration and overall packaging for our business. This is especially true for industrial Internet companies, because the industry is still in chaos. We need to take a new path in this chaotic place through model innovation.

  Layout ChangeToday's era is unfolding a wave of "anti-globalization", which has brought about a major reshaping of the global supply chain. Europe and the United States and other countries have shifted from the past "offshore manufacturing" to "friendly shore manufacturing", "nearshore manufacturing" and "return to shore manufacturing". Zonsen must adapt to this trend, adjust its global layout strategy, implement a new round of internationalization, and go out to sea with supply chain partners.

  Strategy ChangeStrategy is different from strategy. Strategy is a battle and a tactic. In the various business areas identified in Zonsen's strategy, we will apply the "cognition-strategy-action" methodology to continuously improve cognition, adjust strategies, and put them into action, and ultimately achieve development goals. The design of strategy is also a systematic construction, including market strategy, product strategy, marketing strategy, channel strategy, brand strategy, technology strategy, manufacturing strategy, financial strategy, capital strategy, talent strategy and so on. Each subsidiary should constantly design, iterate and improve its strategy according to its own business positioning, combined with the changes in the market, and with the help of the functional departments of the group and the platform company.

  Operation changeStrategy is playing, operation is doing, strategy is knowing, operation is doing, knowing and doing must be one. Once the strategy is determined, the person in charge of each unit will carry out corresponding actions according to the strategy, including planning corresponding projects, integrating corresponding resources, forming corresponding teams, determining corresponding goals, designing corresponding mechanisms, and implementing corresponding incentives. In this process, we should take project management as the core, value management as the guidance, and use construction thinking to carry out systematic construction.

  Organizational ChangeWith these previous changes, the organizational structure naturally needs to change accordingly. Zonsen needs to build a more agile organization and a platform-based, ecological organization. The design of the group control mode and the approval authority table should be constantly iterated. Each company should carry out the corresponding organizational structure design based on different control positioning. The functional departments of the group and platform companies should increase their support and empowerment to subsidiaries. The functional modules and business units of each company, such as R & D management and channel construction, should also constantly adjust the organizational model according to the changes in strategy.

  Mechanism changeZonsen is not only a company, but also a community, a community of co-construction and sharing. It is necessary to strengthen team consciousness, create a team culture, and create an excellent team that works together, works in the same direction, and resonates at the same frequency. Within the enterprise, it is necessary to vigorously promote innovative mechanisms such as equity incentives, project crowdfunding, and technical partners, so that "everyone is an entrepreneur and everyone is a partner", let "dream chasers" pursue their dreams, and let "Strivers" are promising.

On the occasion of Zonsen's Group41 birthday, we will not only summarize Zonsen's past, but also wish Zonsen's future. New era, new Zonsen, new journey, thriving, six or six great shun!

(Wang Yao, Director of Strategic Investment, Zonsen Industrial Group Ltd.)

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